Kelly Roberts
Chief Strategy Officer
Role & Professional Background
As Chief Strategy Officer, Kelly is the driving force behind the company’s financial health, operational efficiency, and long-term growth. Her journey from an unconventional start to the C-Suite is a testament to the exact kind of grit and determination that defines the Moss Utilities culture.
Kelly didn’t take a traditional path to leadership. Rising from entry-level roles to becoming a pivotal executive, she learned the industry from the inside out. She is credited with navigating the company through its most critical financial turning points, implementing the systems that allowed Moss Utilities to scale from a local contractor into a regional powerhouse.
The Architect of Employee Ownership
Kelly’s leadership philosophy is grounded in extreme ownership and transparency. She played an instrumental role in Moss Utilities’ transition to an Employee Stock Ownership Plan (ESOP), a move that solidified the company’s commitment to its workforce.
For Kelly, the numbers on a balance sheet tell a story about people. By championing the ESOP, she ensured that the men and women in the trenches aren’t just employees—they are true partners in the company’s success. Her work ensures that the “family values” Moss Utilities was built on translate into real, financial futures for every team member.
A Voice for the Industry
Beyond the boardroom, Kelly is a recognized thought leader and the host of the “Pressure Tested” podcast. Through this platform, she champions resilience, women in construction, and the honest realities of scaling a business. She is also the CEO of Moss Heating & Cooling, further expanding the Moss brand’s footprint in the service industry.
Kelly brings a rare combination of financial sharp-shooting and human-centric leadership, proving that in the utility business, the strongest assets aren’t just the heavy machines—they are the people who operate them.